Professional Branding: How to Get Noticed and Chosen


On November 5, St. Andrew Georgian University hosted a meeting organized by the Career Development and Employment Division on the topic “Your Professional Brand: How to Get Noticed and Chosen?”
The meeting was led by Jobify representative Mariam Kakhniashvili, Career and Business Development Trainer, who introduced students to practical approaches to building and developing a professional brand.
The discussion focused on the importance of professional branding for career development, how to present one’s experience, skills, and strengths effectively, how to build a professional online presence, and how to use LinkedIn efficiently.
Students also received practical advice on how to become more visible and distinctive to employers, the role of communication, personal style, and consistency in building a professional reputation, and how to use a professional brand to explore new career opportunities.
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